

This photograph is part of an advertising campaign for Gilbert Hospital in the Phoenix, Metropolitan Area. The marketing directors vision for the advertising photographs was of iconic images featuring Gilbert Hospital’s CEO and founding doctor. This tribute to Emanuel Lutz’s famous painting, features Dr. Tim Johns as George Washington and CEO David Wanger holding the flag. The other people in this recreation of “Crossing the Delaware” are hospital staff members. We made the photograph in an indoor soccer field close to the hospital. Since each subject in this advertising photograph had a critical role in hospital activities, we had a limited amount of time in which to style, light, and capture a set of images. A great deal of post production editing went into the creation of the final photograph which was published in magazine advertisements. This photograph has received several awards and accolades including a 2007 MarCom Awards for Print Advertising, 2008 Create Awards Gold Award, 2009 International Photography Awards Honorable Mention, and FotoWeek DC 2009 Award of Merit.
Martin Christopher Commercial Photograpy-Commercial Photographer-Florida