Each year, RefrigiWear, manufacturer of high performance industrial workwear, honors outstanding warehouse workers with the Annual National Warehouseman of the Year Awards. Among several benefits, winners are featured in RefrigiWear’s annual “Warehousemen of the Year” calendar. Last year there were twelve winners nationwide, and I photographed the four winners located in Florida. This year RefrigiWear has increased the number of Outstanding Warehouseman awards to twenty-four. They also added seven Lifetime Achievement winners. I contracted with Refrigiwear for the photography of thirty-one environmental portraits of award winners outfitted in workwear by RefrigiWear.
This challenging project required me to travel to twenty-nine cities coast to coast over four weeks. Marketing photography assignments of this scope require a combination of skills that are developed through years of industrial photography experience. Besides the requisite creative and technical skills, this advertising photography assignment involved logistics of travel, shoot schedules, editing, and image delivery, all on a very tight schedule.
Martin Christopher Commercial Photograpy-Commercial Photographer-Florida